Cleaning Business Flyers: What to Put on Them and Where to Hand Them Out
A cleaning business flyer works when it says one clear thing: who you are, what you clean, one offer and a phone number you’ll answer. Hand flyers out close to home, on doors and community boards, never in mailboxes, and give each batch its own offer so you know which streets bring calls.
This guide covers what to put on your flyer, copy you can adapt, where to hand flyers out and how to track them. It’s part of our Cleaning Business guide.
What to put on a cleaning business flyer
- Your business name and logo, at the top.
- A headline that names the job, like “House cleaning in Westwood” or “Move-out cleaning for renters.”
- The services you offer, in 3 to 5 short bullets: standard, deep, move-out, add-ons.
- One offer with a deadline, like “$20 off your first clean, book by May 31.”
- A phone number in large print, plus a QR code to your website or booking form.
- Why trust you: your first name, “locally owned,” and your insurance status only if you actually have it.
Leave the rest out. A flyer gets a few seconds of attention, so every extra line makes the phone number harder to find.
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Example flyer text you can adapt
House cleaning in [Your Neighborhood]
Hi, I’m [First name], a local cleaner. I clean homes on your street and I have openings this month.
- Standard and recurring cleans
- Deep cleans and move-outs
- Inside oven, fridge and windows on request
$20 off your first clean · Book by [date]
Call or text [phone number]
[QR code] Scan for prices and availability
Swap in your own neighborhood, name and offer. Use the same offer on every flyer in one batch, and a different one on the next batch, so you can tell them apart when people call.
Flyer, door hanger or postcard?
| Format | Where it goes | Best for |
|---|---|---|
| Flyer (US Letter) | Community boards, local shops, tear-off tabs | Places people pass every day |
| Door hanger | Front door handles on streets near you | Targeting specific streets, like near an existing client |
| Postcard (mailed) | Every mailbox on a postal route, through USPS | Covering whole neighborhoods without walking them |
Where to hand out cleaning flyers
- Streets near your current clients. Neighbors can see you’re already working nearby. Start with about 50 homes so you can follow up.
- Community boards in libraries, grocery stores, laundromats and coffee shops. Ask first.
- Local businesses that serve homeowners, like real estate offices and property managers, who often need move-out cleans.
- Mailed postcards. USPS Every Door Direct Mail delivers to every address on the routes you choose, from 200 to 5,000 pieces per day per ZIP Code, with no mailing permit needed. USPS lists the retail postage at $0.26 per piece, so check the current price before you print.
Don’t put flyers in mailboxes
Never put a flyer in or on a mailbox. USPS says that only U.S. Mail delivered by authorized personnel may be placed in mailboxes, and federal law, 18 U.S.C. § 1725, makes knowingly depositing unstamped mail in a mailbox to avoid postage punishable by a fine.
Use the door handle instead, or mail your flyers through USPS. Also respect “No soliciting” signs, and check whether your city or homeowners association has rules about door-to-door distribution.
How to tell which flyers work
- Give each batch its own offer or code, like “mention WEST20.”
- Point the QR code to a page or booking form you can count visits on.
- Ask every new caller where they heard about you, and write it down.
- After 2 to 3 weeks, compare batches and do more of what worked.
Ready-made marketing for cleaners
Get Clients Kit
The flyers, door hangers and business cards from this guide, ready to edit in free Canva, plus a “We just cleaned next door” hanger, referral cards, a 30-day plan for your first 10 clients, scripts for calls and follow-ups, and 30 social posts. $24 on Etsy.
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Frequently asked questions
How do I make a flyer for my cleaning business?
Start from a template sized for US Letter or a door hanger, add your name, a headline naming the job, 3 to 5 services, one offer and a large phone number. Print a small batch first and test it.
What should a cleaning flyer say?
Who you are, what you clean, where you work, one offer with a deadline and how to reach you. Keep it short enough to read in a few seconds.
Can I put flyers in mailboxes?
No. USPS says only U.S. Mail delivered by authorized personnel may go in mailboxes. Use door handles, or send postcards through USPS Every Door Direct Mail. Source.
How many flyers should I hand out?
Start small, around 50 homes on streets near you or a current client, then follow up and track calls before printing more.
Should I put prices on my flyer?
A “starting at” price or a first-clean offer can get calls, but quote each home after asking about size and condition, since prices depend on the job.
Next step: make sure you know what to quote when the calls come in, with our guide on how much to charge for house cleaning, and list exactly what each clean includes with our house cleaning checklist.
This guide is general information about marketing a cleaning business, not legal, tax or financial advice. Rules and prices vary by area. See our Disclaimer.
Last updated: October 11, 2026
Ron Jenkins is the founder of Day One Business Kits. He has 8 years of experience in SEO, social media and design for small local businesses, and every Day One guide he writes is researched from official sources such as the IRS and the U.S. Small Business Administration. More about Ron